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Franchising
chains are gaining ground thanks to the importance of
the sales and marketing efforts that they are able to
generate. At the same time they have the problem of how
to distribute information in a timely manner regarding
the organization of the infrastructure: purchase
conditions, benefits, promotional campaigns etc.
 Problems
of this kind can be solved using tools and applications
which are more expensive, less flexible and more
complicated than Internet solutions but, at the same
time, they offer greater security. Using to the utmost
the potential of WEBIDENTITY, tools can be built
for the protected exchange of information between agents
and company Web-Servers using internet. All the
organization has to do is to build Web-based
applications which satisfy its needs and solves the
problems in question. When the applications are
installed on a WEBIDENTITY protected Web Server,
selective access will be guaranteed (linked to
parameters and restrictions relative to every single
user) only to those equipped with a properly initialized
WEBIDENTITY key programmed with the features of
the various users of the system. Thus, only those who
possess a properly initialized WEBIDENTITY device
can access confidential information resident on the
Web-Server (in the form of Databases, HTML Pages, etc.)
So
it could be that a chain of resellers could access,
through WEBIDENTITY, material available on a WEBIDENTITY
protected web-server: updated price lists, product
availability, marketing material, brochures and special
promotional campaigns. From a management and operational
point of view WEBIDENTITY makes it easy to
customize parameters tailored to each individual user of
the protected internet service: this way customized
access can be handled on the basis of the user profile,
such as restrictions on specific areas of the web site
containing different price lists.
A
further use could be that of handling secure
communications at a high level, for example with the
top-management of the different franchisees, letting
them access managerial and administrative information:
targets reached, turnover, forecasts, company policies
and/or marketing activities etc.
The
transparency and the portability of WEBIDENTITY
will allow the different users to benefit from the
service both from home or from the office or even while
vacationing by using a portable computer and a PCMCIA
modem. All with a view to increasing customer fidelity.
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