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Ever
more frequently, in striving towards greater synergy and
market force, independent organizations are uniting
through global agreements or associations. Usually the
reasons for opting for this type of solution can be
found in the achievement of greater buying power,
negotiating ability and financing. However, once
agreements have been reached, the problem of how to
distribute information quickly and in a secure fashion
regarding the new association, comes into play: new
terms of purchasing, benefits, promotional campaigns
etc.
 Problems
of this kind can be solved using tools and applications
which are more expensive, less flexible and more
complicated than Internet solutions but, at the same
time, they offer greater security. Using to the utmost
the potential of WEBIDENTITY, tools can be built
for the protected exchange of information between agents
and company Web-Servers using internet. All the
organization has to do is to build Web-based
applications which satisfy its needs and solves the
problems in question.
When
the applications are installed on a WEBIDENTITY
protected Web Server, selective access will be
guaranteed (linked to parameters and restrictions
relative to every single user) only to those equipped
with a properly initialized WEBIDENTITY key
programmed with the features of the various users of the
system. Thus, only those who possess a properly
initialized WEBIDENTITY device can access
confidential information resident on the Web-Server (in
the form of Databases, HTML Pages, etc.)
It
could be that an association or a chain of resellers
could access, through WEBIDENTITY, available
material on a WEBIDENTITY protected web-server:
updated price lists, availability of goods, marketing
material, brochures, campaigns. From a Management and
operational point of view, WEBIDENTITY makes it
easy to customize parameters tailored to each individual
user of the protected internet service: this way
customized access can be handled on the basis of the
user profile, such as restrictions on specific areas of
the web site containing different price lists.
A
further use could be that of handling secure
communications at a high level, for example with the
top-management of the different associations, letting
them access managerial and administrative information:
targets reached, turnover, forecasts, company policies
and/or marketing activities etc.
The
transparency and the portability of WEBIDENTITY
will allow the different users to benefit from the
service both from home or from the office or even while
vacationing by using a portable computer and a PCMCIA
modem. All with a view to increasing customer fidelity.
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